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Why do we need inbound links?

Link text (the text that is clicked on when clicking on a link) is singly the most important factor when Google determines the rankings for any given search term. This article isn't about that aspect of inbound links, although it is briefly touched on.

This article discusses inbound links for their link popularity/PageRank value, and provides ideas on how to acquire them.

Even before Google came on the scene, link popularity (linkpop) was being used by one or two search engines as part of their algorithm when determining the rankings for any given search term. Then when Google arrived with their link-based PageRank, link popularity took off and became an absolute essential ingredient in achieving top rankings.

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